Consumers
- 84% of global consumers consider sustainability important when choosing a brand. [Sustainability at a Turning Point, IBM, 2021]
Employees
- 66% of employees report a greater sense of loyalty to their employers as a consequence of participating in CSR programs. [“Closing the Racial Inequality Gaps” Citi, 2020]
C-suite/Board Members
- 87% of CEOs said purpose is central to building their brand reputation. [KPMG CEO Outlook, 2021]
Investors
- 93% of U.S. investors expect the companies they invest in to increase their prioritization of ESG initiatives. [2021 Edelman Trust Barometer]