We are excited to announce our newest social media add-on feature: #Donate.

If you’re hip to social media, you know that’s pronounced “Hashtag Donate.”

This amazing technology from GoodWorld allows users to donate money to their favorite cause simply by commenting “#donate” followed by a dollar amount on a charity’s Facebook page or @ them on Twitter.

Making a quick donation online has never been easier. #Donate redirects first-time users to a new browser tab, where they securely enter their credit card information and confirm the donation amount. Returning #donate users are simply requested to confirm their donation amount. Within 12 hours, the payment is processed, and the non-profit receives their donation after a small service fee deduction.

This technology is a huge benefit to Clean the World, as donations of any size help greatly in the global distribution of our recycled soap bars.

Donations help us further our mission of eliminating environmental waste from the hospitality industry and preventing hygiene-related deaths by supplying soap to at-risk people. Clean the World uses donations to recycle and distribute soap and to provide hygiene education that teaches people how, when, and why to wash their hands.

We launched this new feature on Facebook and Twitter just in time for Global Handwashing Day, which is right around the corner, on Thursday, Oct. 15. Clean the World is a huge supporter of Global Handwashing Day and other hygiene initiatives.

Handwashing education is a crucial piece in tackling preventable hygiene-related diseases in developing regions. By implementing proper handwashing techniques in every household, school, and workplace, we could save more than a half-million lives each year. Therefore, we love spreading awareness through Global Handwashing Day and continuously strive to find ways to make soap readily available to all.

Check out our new tool, tell your friends, and let us know what you think! You can prepare for you first donation by visiting GoodWorld right now and authorizing your Facebook and Twitter accounts.