“A Purpose Driven Mission For More

In late 2017, Legacy Vacation Resorts was working hard to deliver a great value on high quality vacation experiences for our guests and we were doing so successfully, at least by traditional metrics. We were profitable, reinvesting back into our operation, improving guest satisfaction and providing growth for our employees. Despite this success, it did not feel like we were driving a positive overall impact. In fact, it seemed we were, like many companies, seeking incremental improvement and allowing others to deal with our business’ negative externalities, many occurring without our knowledge because we did not measure them.” …